November 27, 2015


Infinity Convention Centre
2901 Gibford Dr, Gloucester, ON K1V 2L9 (This schedule and topic lineup is subject to change without notice.)

Wednesday, July 19th

5:30-7:00 PMPre-Event Reception

Come meet our speakers, partners and fellow association colleagues and start engaging early!

Thursday , July 20th

7:30-8:30 AMWake-Up! Registration & Welcome Breakfast

Enjoy a hearty first meal of the day, including gluten-free and vegan options.

Have you download The Forum app? Visit the EventMobi Help Desk for assistance.
8:30-9:00 AMKick-Off

Get oriented and up to speed about the Forum’s “rules of engagement” and new engagement features such as the Fairmont Moments Game and the new Tourism Saskatoon Ah-Ha Wall.

Get clear about your intentions and jump right into the conversation!

9:00-10:15 AM

Association Management and Leadership in a Trump World – A Town Hall

Speaking of conversation… They say never to bring up religion or politics as business events, but with what’s been going on of late, how could we NOT?

“Association Management and Leadership in a Trump World” isn’t about just about politics (though political figures inevitably are part of the story).

It’s about CHANGE: the speed of change in society and the magnitude of which can knock even the best of us down.

In this Town Hall format we’ll hear from YOU. What you’ve experienced, what you should beware of. We’ll talk about negative engagement – from social media bullying and protests to fake news – and discuss real life strategies with which associations and the non-profit sector can promote sharp but respectful debate, affect change and yes, maybe even turn a negative into a positive...

This session will be facilitated by Forum Co-Producer Doreen Ashton Wagner and special guest Jesse Brown, Digital Media Expert and Disruptive Journalist at Canadaland.

10:15-11:00 AMTime Out #1 & Coffee Klatch Chat

After such a big Town Hall topic, you can choose to continue the conversation, just c-h-i-l-l…

Or check out The Coffee Klatch Chat "Shopping for a cause" with ShopPal.

ShopPal provides a unique opportunity for organizations to create an alternative revenue stream by providing exclusive, high quality goods and services to their supporters at discounted prices; generating revenue that can be put directly towards your organization’s fundraising efforts. At no cost to your organization ShopPal will provide your organization all the necessary tools to get your membership interested, engaged and shopping for YOUR cause.

11:00-12:15 PMCreativity on a Dime: Big Engagement Ideas on Small Budgets

The Canadian Society for Medical Laboratory Science (CSMLS) is an association with big dreams but a modest budget. Yet it has won several international marketing and communications awards alongside big budget organizations like HSBC, UPS, and eBAY.

Using past projects as case studies, we’ll examine how to find creative solutions that address real business needs and inspire you to launch your next award winning campaign.

Learning objectives:
- Examine ways to turn limitations into opportunities for creative solutions
- Explore ideas to maximize your marketing and communications budget
- Discuss building a culture of creativity

Presented by Michael Grant, Director of Marketing & Communications, and Cathy Bouwers, Communications Specialist, CSMLS
12:15-1:30 PMLunch

Healthy food and lively conversation… in a completely NEW format with the TD Ask Me Anything tables!

Plus have your say at the interview booth by
1:30-1:45 PMReady to Re-Energize?

Avoid post-lunch sluggishness and get ready to move with Wellbeing Specialist, Lauren Parsons.

Discover Lauren's unique snack on exercise approach that will transform your paradigm around exercise, making it so easy (and fun!) to fit in. This short session will add some pizzazz to your day and might just be your highlight! Find out more at
1:45-3:00 PMIn the Heart Seat about Membership

In 2016 Forum participants told us they wanted to hear MORE “real-life” solutions from their peers. And we’re happy to oblige!

In this session we have two association executives step into in the “heart seat” (vs. HOT seat!) and tell us about their unique membership recruitment or retention.

Through a “clarity council” approach, as a group we’ll help each volunteer to explore different strategies and brainstorm solutions. It’s peer-to-peer learning in action!

Our two Heart Seat Participants are:

- Ronda Kellington, Executive Director, Acupuncture Canada
- Melinda Pruett-Jones, Executive Director, American Ornithological Society

3:00-3:30 PMTime Out #2

Enjoy cool and tasty refreshments and summertime treats from our fabulous partners at VIA Rail Canada!

Plus you can check out The Coffee Klatch Chat with EventMobi and learn how an app can help you create engagement while creating sponsorship opportunities and generate added revenue!

3:30-5:00 PMIdea Lab

Building on the peer-to-peer format of the Heart Seat Session, the IDEA LAB is a where hack-a-thon (the type of interactive format we presented in 2016) meets round table discussions.

Led by an association executive/expert facilitator, each round table will tackle a different problem area and brainstorm solutions. You’ll have the opportunity to choose from 10 different topics and sit at 3 different tables for 25-minute each.

Conversations will be captured by scribes and participants will be able to add ideas through the event app. Following the event, participants will get a full copy of the 2017 Engaging Associations Idea Book!

Based on the most recent survey input we’ve gathered, at the event participants will get to vote for their 10 preferred topics from the following:
1. Creating profitable & engaging fundraising events
2. Succession planning for your association board
3. Increasing event engagement with social media
4. Creating engagement in a regulated industry
5. Collaborating with and engaging like-minded organizations
6. Managing an association with a staff of ONE
7. Risk management & mitigation for association events
8. Keeping your board engaged but OUT of operations
9. Alternative revenue streams
10. Running association webinars & virtual events
11. When to hire, when to outsource?
12. How to Fire a Board Member (who is not engaged)
13. Creating meaningful communication for and with members
14. Using your CRM to create more engaging member communication
15. Creating a compelling member value proposition
16. Implementing engagement strategies into events
17. Innovative ways to attract and engage sponsors
18. Better Staff Performance Appraisals
19. Developing an engaging social media strategy for your association

5:00-6:30 PMDay One Celebration!

You know we love to have fun… Join your peeps for a cold one and yummy hors d’oeuvres!
7:00-9:00 PMBirds of a Feather Dinner

You can continue the conversation with fellow Forum participants during a gourmet dining experience. Choose which “flock” you wish to join: the small association table, the large association table, the single-manager association table or the “anything goes” table.

An additional fee of $69 per person + tax applies.
Please note this portion of the program is open strictly to Association Executives.

Friday, July 21st

7:30-8:30 AMGet Your Fuel Breakfast

More healthy, tasty food to start the day.
7:45-8:15 AMChat with the Canadian Advocacy Network

Come have a chat with the Canadian Advocacy Network (CAN), which is a connector organization with a mission to ensure that not-for-profit organizations looking to access pro-bono services are matched with interested advocacy professionals who want to volunteer their time and expertise.
8:30-9:00 AMRe-Cap Day 1

What were your big takeaways from Day 1?
A follow-up on issues and key discussion points.
9:00-10:00 AMBig Picture Talks

Back by popular demand, this “TED-Style” format lets you try before you buy…

Hear from five speakers who will give the “bird’s eye view” of their topic and how it relates to engagement. Each topic will either be led by a subject-matter expert or an association-executive-with-an-expert team.

Topics include:
Bringing the Public In: How to Make Public Opinion an Effective Advocacy Tool with David Coletto, CIO of Abacus Data, Kate Harrison of Summa Strategies and Melissa Sariffodeen, CEO & Co-Founder of Ladies Learning Code
Re-Designing and Re-Thinking Your Event for Greater Engagement with Alissa Hurley, VP Marketing, FMAV
Freedom in the Cloud: A Modern and Flexible Approach to Technology for your Association with Jeff Horne, Founder & CEO of Industrial, and Michael Brennan, former CEO of the Canadian Physiotherapy Association
Stop your knowledge walking out the door: strategies to harness the knowledge of your staff with Julie Begbie of Coherent Solutions
Guerrilla Social Media Strategies, a case study from The Society of Obstetricians and Gynaecologists of Canada with Regan Mathurin of Alphabet Creative

During the break, be prepared to pick two of the five sessions for deeper dives before lunch!

10:00-10:15 AMMini Break #1

On your way to the next session & grab a snack to go!

Drop by to see the wonderful Quebec City Business Destination team for some ideas for your next program; there might even be a few surprises!
10:15-11:00 AMDeep Dive Stream 1

Move to your first chosen topic; be prepared to ask lots of questions!
11:00-11:15 AMMini Break #2

Keep that energy up!
11:15-12:00 PMDeep Dive Stream 2

Time to get loaded up with knowledge on another topic!
12:00-1:15 PMLunch

You’ve worked hard this morning and deserve more yummy food! This lunch comes to us from the gracious and elegant team at Fairmont Hotels & Resorts.

Come make some more Fairmont Moments, learn what’s new with Canada’s most iconic hotel company and maybe even win a special surprise!

1:15-2:15 PMA Roadmap to Engaging Young Professionals

There's been much talk about Millennials not joining associations, not volunteering and not engaging. So to hear about one professional group's successful efforts in getting students and young professionals actively involved is SO REFRESHING!

Join us for a "fireside chat" with Rupendra Pant, Member Engagement Manager at the Ontario Professional Planners Institute as he takes us on his organization's journey. There'll be plenty time for questions so you can determine if this could be a potential roadmap for YOUR association!

2:15-2:30 PMMini Break #3

Something sweet for the home stretch! And have you visited our friends at Quebec City Business Destination
2:30-3:30 PMUplevelling Your Association Sponsorship Program

Hear from our panel of sponsorship experts on how to renovate your association’s sponsorship program and attract more cash. A facilitated conversation with:

Joanne Bull, Senior Manager Corporate Sponsorship, TD Bank Financial Group, Elisa Beselt, Consultant, T1, Mona Cotton, Vice President, Partner Relations and Business Services, PCMA and Tania Crecco, Marketing Manager, National Sponsorships Dairy Farmers of Canada.
3:30-4:00 PMBringing It Home

Time to wrap-up, share lessons learned and key takeaways.

Plan to stay till the end to get the BEST takeaways… and win prizes!