Tania is a marketing professional with an expertise in sponsorship & experiential marketing who has worked in the food industry for 10 years. She is presently responsible for the development of the national sponsorship strategy for the cheese, milk, chocolate milk, and Masterbrand categories at Dairy Farmers of Canada. She guided the strategic thinking behind DFC’s new sponsorship approach which aims to leverage sponsorships across the organization enabling a “fewer, bigger, better” approach to sponsorship via synergies.
She also played an integral role in planning and launching DFC’s corporate sponsorship, societal program “Fuelling Women Champions”, a cause which permits Canadian Dairy Farmers to engage and contribute to the advancement of women and girls in sport.
Prior to working in the food industry, Tania managed promotional and sponsorship projects for client accounts such as Air Canada, Rogers Wireless, and L’Oréal.