David Coletto, Chief Insight Officer of Abacus Data

Dr. David Coletto leads Abacus Data’s team of research consultants and strategists, delivering strategic advice and research design expertise to some of Canada’s leading corporations, advocacy groups, and political leaders. Coletto has over seven years of experience working in the marketing research industry.

He has conducted research studies for organizations in many sectors including pharmaceutical, transportation, educational, natural resource, telecommunications, media, arts and cultural, tourism, and retail. He has also advised elected officials and senior-level decision makers at the federal, provincial, and municipal government levels.

David also leads Abacus Data’s Millennial Research Practice, developed to help clients connect and engage with Canadian Millennials (those born between 1980 and 2000).  Their online home, www.canadianmillennials.ca, is the most comprehensive site dedicated to Canadian Millennials on the web.

Earning a doctorate in Political Science from the University of Calgary in 2010, David is the Pollster for Sun News, a regular columnist with The Hill Times, and an instructor at the School of Journalism and Communications at Carleton University.