Bringing the Public In: How to make public opinion an effective advocacy tool?

By David Coletto, Abacus Data & Kate Harrison, Summa Strategies

Ever wondered how to use public opinion research or polling to improve your advocacy campaign?  Or how the data itself could be used to build relationships with stakeholders and government decision makers? You’re not alone.

A modern advocacy strategy must include the public and polling can provide a cost-effective way to bring the public into the discussion.

Developing an effective advocacy strategy involves understanding many things. First, you must have a clear sense of what you hope to achieve and why your advocating for a policy change. Second, you must understand where government stakeholders are coming from and how your issues and positions align with both their policy and political agendas. Third, and too often forgotten, is bring in the public’s voice into your strategy and aligning public opinion with your agenda and the agenda of government decision makers.

We are excited to share our expertise on using public opinion research to help you inform and drive your public affairs and advocacy strategies. And we are really excited for you to meet our friend and client, Melissa Sariffodeen, Co-Founder and CEO of Ladies Learning Code and their newest initiative, Canada Learning Code.  BTW: This is week is Canada Learning Code Week across Canada, an initiative supported by the Government of Canada.  Join thousands of Canadians across the country to teach beginner-friendly coding lessons in your community.

Together we will share best practices about how to incorporate public opinion research into your advocacy work and highlight our work with Melissa and Ladies Learning Code as a case study in how it can amplify your message with stakeholders who crave data and insights into what the public thinks.

Be sure to register for the Engaging Associations Forum. We can’t wait to meet you!

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