The Data-Driven Association: Harnessing the Power of Cloud Computing

by Jeff Horne, Founder and CEO, Industrial & Wicket and Michael Brennan, Consultant In association management, as in business, data-decision making is seemingly everywhere. If you aren’t managing your association through the collection and analysis of data already, you can expect your Board to ask why, and for good reason. The use of data, translated[…]

Bringing the Public In: How to make public opinion an effective advocacy tool?

By David Coletto, Abacus Data & Kate Harrison, Summa Strategies Ever wondered how to use public opinion research or polling to improve your advocacy campaign?  Or how the data itself could be used to build relationships with stakeholders and government decision makers? You’re not alone. A modern advocacy strategy must include the public and polling can[…]