Creativity on a Dime: Big Ideas on Small Budgets

Make big impacts with small budgets. The Canadian Society for Medical Laboratory Science is an association with big dreams but a modest budget. Yet, it has won several international marketing and communications awards alongside big budget organizations like HSBC, UPS, and eBAY. Using our past projects as case studies, we’ll examine how to find creative solutions that address real business needs and inspire you to launch your next award winning campaign.

Learning objectives:

· Examine ways to turn limitations into opportunities for creative solutions
· Explore ideas to maximize your marketing and communications budget
· Discuss building a culture of creativity


Michael Grant, Director of Marketing & Communications, CSMLS
Cathy Bouwers, Communications Specialist, CSMLS

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